Bracing for Big Ideas in Cannabis Beauty

Bracing for Big Ideas in Cannabis Beauty

An interview with BeBody founder, Kathryn Jourav

In 2019, Cannabis surfaced as a major emerging trend in the food and beverage landscape – and now it’s emerging in beauty. Skincare is the primary driver in leading the beauty industry to incorporate Cannabis/CBD into products.

Remember in the 80s The Body Shop introduced its hemp range, but hemp lost its luster as a hero ingredient because CBD replaced it with its anti-oxidizing and anti-inflammatory properties, taking the spotlight.

For the time being, very few major beauty brands (whether prestige or mass) have dipped their toe in the Cannabis water – the exceptions being Estée Lauder’s Origins which introduced a face mask with hemp seed oil and Unilever’s Murad serum that contains hemp seed. Read More Here